Visitors are asked for some information about themselves, the services or information they were seeking, their degree of satisfaction, and suggestions for impriving the website. The survey asks thirteen questions and takes around two minutes to comlplete.
Supporting software collects the answers and analyses results, allowing subscribers to look at findings from their own website and compare them with findings from the rest of the subscriber group.

As well as information from individual visites, subscribers get data on the total number of unique visitors to their sitres. The service enables subscribers to:

• measure take- up of their website overall and by local residents and compare this with other, similar local authorities
• measure satisfaction with their website and the likelihood of visitors returning, and compare this with other similar local authorities
• assess opportunities for switching other service users to the website from more expensive-to-serve channels