Course Content

• The Business Development Role - purpose, scope and supporting functions.
• Understanding and developing customer requirements.
• Organisational maturity modelling
• Marketing internal services to customers.
• Customer and stakeholder engagement, through relationship mapping.
• Building effective internal and external partnerships.
• Developing and presenting Business Cases.
• Customer care, ensuring service quality.
• Quantifying and monitoring service delivery through Service Level Agreements (SLA's)
• Measuring the performance of the service through KPIs
• The interaction with ITIL and COBIT to service development and delivery.
• Specific issues for external Shared services environments.

Who Should Attend?

• Business Development Managers and their line managers.
• Those with business management responsibility as part of their wider role.
• Heads of ICT who planning to introduce Business Development function.
• Those involved with planning and implementing shared services

Tutor

Marilyn Rogers has spent more than 25 years in the public sector, in both education and local government. She has been Head of Information Services at East Berkshire College and Head of Information Systems at Oxford City Council.  She also works with the Open University in the South East Region.

SFIA Level 5 ACMG

Negotiates with customer representatives at the most senior level on both technical and commercial issues. Develops and implements organisational sales policy and strategy and contributes significantly to the development of marketing strategy.